An innovation of Sour Sally Group (SSG), Sour Sally is the most recognizable and leading frozen yogurt brand in Indonesia. The brand was introduced in 2008 and has thrived through changes in food trends, market preferences and the economy at large. Sour Sally is available at around 70 locations across the country, serving the best-tasting, healthy and affordable cold dessert to millions of customers. Sour Sally is a brainchild of Donny Pramono, the founder and CEO of SSG. Donny founded SSG in 2008 with its first brand, Sour Sally, that has continued to lead the Indonesian frozen yogurt and cold dessert market to this day. Under Donny’s leadership, SSG has generated trillions of rupiah in revenue in the past 14 years, earning widespread public recognition and the loyalty of millions of customers.